When the #1 shoe brand in golf decided to enter the golf apparel category, they chose H55 to help them build their brand presence from the ground up. Catalogs, print advertising and collateral were developed to introduce the new line to both the trade and the core golf consumer. Lifestyle and performance imagery consistent with their motto "FJ: The Mark of a Player" was developed to use across all visual platforms.
Since its introduction in 2011, FJ Apparel has climbed to one of the top 3 apparel brands found at on course retailers and continues to build its reputation as an authority in golf performance wear.